ITO America: HCL - Enabling Business Information Companies to Discover New Revenue Sources

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Enabling Business Information Companies to Discover New Revenue Sources

Content ubiquity and commoditization caused by the internet has meant different things for the consumer and the provider. For the consumer, information sourcing has become easier and more economical. However, for business information companies, that provide information services to multiple sectors likie healthcare and education - the squeeze has happened at multiple levels. To stay relevant in this world business information providers need to do two things.

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Winning e-Commerce Strategies

According to a new report from Forrester Research, the growing population of online shopping households, combined with effective multichannel integration and site improvements from retailers, will drive e-commerce growth to account for 12 percent of total retail sales in 2010, up from nearly 7 percent in 2004.

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Multiplatform Advertising Solutions for Newspaper Publishers

There is a large opportunity that worldleading print publishers are failing to leverage with their online audiences. Further, though print media space selling has matured and is optimized, digital is still at the nascent stages. To truly capitalize on the opportunity, newspaper businesses need to take an integrated approach to media space selling.

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