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Customer 1-on-1 : Creating the Personalized Business Ecosystem

A digitized world has changed production and consumption paradigms irrevocably. As the consumer moves online, his sphere of activities-social, transactional, recreational, knowledge-oriented-are increasingly being conducted in the virtual space. HCL's customer-centric solution for Media and Publishing companies helps create such a personalized interaction zone for online consumers through relevant data aggregation, advanced analytics and web techniques to promote products, services, trials and deal offers that are almost

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Document: Customer 1-on-1 : Creating the Personalized Business Ecosystem

Engaging with the "right" customer begins with the right kind of data. And the universe of consumer date trails is ever-increasing, with social networks sites, company-promoted communities, affinity sites, and marketing promotions and so on. Some of the important customer data points that need to be captured through online platforms are demographic data and other available customer information, transactional data, site history, social media information, web behavior and multi - channel consumption.

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Winning e-Commerce Strategies

According to a new report from Forrester Research, the growing population of online shopping households, combined with effective multichannel integration and site improvements from retailers, will drive e-commerce growth to account for 12 percent of total retail sales in 2010, up from nearly 7 percent in 2004.

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Multiplatform Advertising Solutions for Newspaper Publishers

There is a large opportunity that worldleading print publishers are failing to leverage with their online audiences. Further, though print media space selling has matured and is optimized, digital is still at the nascent stages. To truly capitalize on the opportunity, newspaper businesses need to take an integrated approach to media space selling.

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