Taking a Predictive View on Customer Experience Management

The environment that creates customer dissatisfaction-related churn in video services, is primarily caused by the reactive approach that cable companies take toward problem resolution. HCL advocates the use of technology to create capabilities that drive a proactive and preventive approach to problem identification and response. Such capabilities can create competitive advantage in such a market, stanching revenue loss and safeguarding overall enterprise networth. In the sections below, we examine in detail the current scenario in the video services market and present a technology framework that can enable this.

Continue to Document