A shift in consumer opinion and the creation of new government regulations in favor of protecting the environment have pushed green issues onto the boardroom agenda. Companies that don't accept the need to reduce greenhouse emissions will have to answer to a diverse set of stakeholders, including investors, rule-makers, watchdogs, consumers and the media. As a result it's going to be a very different world for CIOs in the near future. Forward looking CIOs and technology leaders won't simply be reactive to this change, they will lead it. Through sound strategy and investment, IT departments are in a unique position to make a profound and genuine impact on not only a corporation's ability to be environmentally responsible, but to improve the bottom line while doing so.