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| Excerpt: An information strategy defines how a company will use the data it collects to achieve a competitive advantage. It is a comprehensive, constantly evolving plan that encompasses five distinct actions: strategize, align, govern, execute, and optimize. When working in harmony, these actions improve processes, increase productivity, and enhance decision-making. Information strategy permeates every level of the business, from the CEO's office down to frontline workers and out to customers and partners. Two critical practices must align to help organizations in their quest for success, although not everyone sees them as linked in the same way as the chicken and egg. Performance management is the practice of articulating, communicating, and measuring the achievement of an organization's strategic objectives. Data governance is the practice of overseeing the people,systems, and processes that produce the data that is the lifeblood of your organization. In any business, strategy defines which data elements are critical to execution, and that data helps you make decisions that facilitate achievement of your strategic goals. |