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Hype vs Reality SOA

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Articles in Business Technology

ITO asked three specialists, Michael Kuhbock, John Schmidt, and Avrami Tzur to comment on the phenomenon and measure the hype against the reality surrounding Service Oriented Architecture (SOA).

John Schmidt has been serving on the board of the Integration Consortium since its inception in 2001 and is currently the Chairman. Schmidt has practiced as an information systems professional for 30 years and brings a wide range of experience from a number of industries. He currently works at Wells Fargo Bank as the head of Enterprise Architecture. John is a frequent speaker on the topic of SOA and integration and has written countless articles on the subject as well as a book, Integration Competency Center: An Implementation Methodology.

  • The reality is that SOA is a solid technical solution and the best that the industry has to offer today. Although the hype states otherwise, it's not a silver bullet and you should expect to make significant changes in your business to use it effectively. Schmidt

Avrami Tzur serves as vice present of the SOA in the Technology Solutions Group at HP, responsible for the company's SOA products and strategy.

Previously, Tzur was vice president of SOA at Mercury. Prior to that, he was the manager for the Americas at Orsus Solutions, where he led the company's efforts in delivering a middleware platform for developing wireless software solutions for enterprise. Tzur holds a master's degree in computer science from Stanford University and a computer engineering degree from the Technion, Israel.

  • By concentrating on SOA governance, quality and management you will be able to move past the hype and make a successful transformation. Tzur
  • The business outcome of a successful SOA transformation is so significant. Tzur

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