Bern Elliot, VP Gartner Research, and NEC's Product Marketing Manager, Keith Bromley go head to head to discuss the business case behind Unified Business Communications.
Bern Elliot is a Research Vice President in the Communications Applications area. Elliot's research focuses on Unified Communications, Contact Centers, and VoIP. Mr. Elliot was founding chair and coordinator for several Internet messaging and directory standards initiatives.
Keith Bromley is a product marketing manager for NEC Unified Solutions Inc and specializes in unified business technology. Bromley is responsible for marking activities for NEC's IP telephony enterprise solutions, including all applications and platforms, as well as unified communications.
Bern Elliot believes that unified communications has become a hot topic in recent because it is at the center of major changes enabled a few years ago, as communication became predominantly deployed as software on open platforms.
Keith Bromley states, 'Initially, vendors began conversations about Unified Communications because the convergence of voice and data enabled capabilities address many business issues.' Bromley goes on to say that Unified Communications is about simplifying the user experience and giving workers the tools to effectively manage daily communication and information overload.
Bern Elliot recommends that enterprises identify work processes that are done frequently and have heavy communication dependencies in order to reduce the time it takes to accomplish workflows.
When asked what instant business benefits should a CIO see if deploying a comprehensive UC strategy, Elliot answers, '...if specific business processes are identified that have heavy communication dependences and an investment is made to address those communication dependencies then some specific and measurable improvements.'