Customer 1-on-1 : Creating the Personalized Business Ecosystem

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HCL's customer centric solution for Media and Publishing companies helps create such a personalized interaction zone for online consumers through relevant data aggregation, advanced analytics and web techniques to promote products, services, trains and deal offers that are almost "person-specific" in terms of impact. HCL's customer centric solution for Media and Publishing companies is a componentized end-to-end solution that extends across consumer data capture, creation of user profiles and actionable behavioral analytics.

Engaging with the "right" customer begins with the right kind of data. And the universe of consumer date trails is ever-increasing, with social networks sites, company-promoted communities, affinity sites, and marketing promotions and so on. Some of the important customer data points that need to be captured through online platforms are demographic data and other available customer information, transactional data, site history, social media information, web behavior and multi -channel consumption.

The Overwhelming Challenges of IT Infrastructure Management
CIOs and IT leaders are the intended audience of this white paper. Business and IT share a symbiotic relationship where one cannot exist without the other. This white paper is a comprehensive attempt to highlight the challenges faced by CIOs and articulate the key business problems faced when building IT as a business enabler, particularly during uncertain economic times. It also seeks to accentuate the expertise that the HCL-BMC partnership has built in the IT infrastructure management service space through MTaaSTM Shared, its business-centric platform that leverages on the potential of SaaS-based service offerings and cloud computing.

SAP Upgrade Assessment: Mitigating Risk of Upgrade Projects
SAP has developed a solid, long-term approach to maintenance. However, a give release has to be upgraded at some point of time to avoid technical obsolescence. Upgrades help business to maintain its competitive edge in the market-space with well-tuned, up-to-date business applications and supporting infrastructure. This white paper examines the challenges and risks associated with SAP Upgrades and analyze how an SAP Upgrade Assessment could be used as a risk mitigation tool. At the end it summarizes why a comprehensive upgrade assessment should be conducted on the existing SAP landscape.

Enabling Business Information Companies to Discover New Revenue Sources
Content ubiquity and commoditization caused by the internet has meant different things for the consumer and the provider. For the consumer, information sourcing has become easier and more economical. However, for business information companies, that provide information services to multiple sectors likie healthcare and education - the squeeze has happened at multiple levels. To stay relevant in this world business information providers need to do two things.